Development of control board for electric water bottle, PCB plugin processing, electric water outlet for electric pump in hot water kettle, temperature selection
1. Current situation of domestic sports brand development
When I was in junior high school, sportswear was very popular, and brands like 361 degrees, ANTA, and Jordan were all very popular at that time. After experiencing a period of low tide and adjustment, this sports trend has returned in recent years. The current sportswear market should be considered the most explosive sector in the entire clothing industry. The well-known brands Li Ning and Anta have successfully transformed into sports fashion brands. At the same time, consumers are facing more choices in sports brands.
Unlike in the past, which specialized in professional sports, current domestic sportswear brands are more in line with market trends and have made significant efforts in building IP direction in recent years. Contemporary sportswear has a wide coverage with very few limitations, and there are several types of sportswear, such as light luxury sportswear, functional sportswear, casual sportswear, outdoor sportswear, and trendy sportswear. From a design and development perspective, sportswear can be integrated with multiple clothing categories, incorporating trendy fashion elements and incorporating sporty functional details, making the boundaries less apparent in casual sportswear. Several domestic sports brands that have successfully transformed have done a good job in combining trendy culture with sportswear, and now the age group with clothing requirements is becoming younger, with younger target consumers. Combining with trendy brand culture also caters to the millennial generation of consumers, and today's young people's requirements for sportswear are not only comfortable but also fashionable and attractive. For example, if you visit Li Ning's store now, you will find that there are many super cool millennials also browsing in the store.
But currently, domestic sports brands have relatively few plans for professional outdoor sports types. For example, well-known domestic sportswear brands such as Li Ning also have outdoor series products, but they prefer leisure outdoor rather than professional outdoor. There is a threshold for the design and production of professional outdoor clothing. Because professional outdoor sportswear requires strict quality certification, as well as high requirements for functional design and relatively complex styles. There are also many special points to consider in terms of human body structure, fabric, and multi-layer design. At present, there are several major brands that can truly be called professional outdoor sportswear brands, such as TNF, Columbia, and Di Sante (which initially made skiwear).
On the other hand, there have been many new concepts regarding the fabric of outdoor sportswear both domestically and internationally. For example, mineral protection: implanting new generation minerals into fibers, reflecting ultraviolet rays, keeping the body away from pollution, and maintaining a cool temperature throughout the summer.
Anta has previously attempted Yinneng Technology, which can provide better warmth retention. Some new fabrics are like skincare products, and these technological fabrics often don't feel good when worn. Therefore, Uniqlo has been promoting "technology visualization" in the past year, which can also make it easier for consumers to understand new technologies. There are also some sports brands in China that are trying to design and put into production, but whether these technological concepts can truly be implemented still needs to wait for time to test.
